Fairclough's Model of CDA
Q: Discuss and Apply Norman Fairclough's model of Critical Discourse Analysis? ABSTRACT The Critical Discourse Analysis centers itself upon the idea that even a single alphabet, word, phrase, and gesture has a definite background ideology. The CDA describes and evaluates how the discourses construct in our social strata. The three-dimensional model of Fairclough gives us an insight into the underlying principles for critically interpreting the discourse. In our everyday life, we experience different phenomena or discourses without considering the rationale of their production and their impact. The basic idea of jotting down this document is to give you a thorough understanding of the underlying principles of the surface phenomenon by using Norman Fairclough's approach to Critical Discourse Analysis. Before proceeding towards the practical manifestation of this, it will be a better strategy to get the gist of the theoretical framework of the Fairclough model. NORMAN FAIRCLOUGH...